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Omnicom and Publicis: Musings on the Merger
With the pharma industry spending over $31 billion a year on product promotion, the melding of ad giants Omnicom and Publicis beckons a closer look. The two holding companies lent ink to their union in...
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New Tool to Adherence: Oncology Nursing
With Adherence becoming a rallying cry for industry, new technologies are being tested to get patients to take their medicines, with much of the momentum focused on smartphone and tablet-specific...
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